Creating An Effective Business Interface

A leading entertainment company required the services of an expert Program Lead to manage the effective rollout of a new nationwide loyalty program, with particular emphasis on business readiness.

With the launch of a new customer loyalty program, the entertainment company needed to identify the impacted business processes and key senior personnel needed to deliver their goals.

SMS was engaged to provide guidance and expert recommendations on how to deliver a program that met all the requirements of a successful and smooth rollout.

SMS set up specific program management strategies to lead the implementation of the new program.

SMS identified a misunderstanding of the principles and processes of program management. This was highlighted as a major roadblock to success. SMS established a program to provide effective program management, business analysis and business change.

SMS provided key management resources to assist the delivery of the new loyalty program.

SMS applied 20 years of experience in program establishment and management to:

• redefine processes and desired outcomes for ongoing projects
• highlight benefits of implementing and successfully managing business change using a program management approach
• plan and implement the business change activities, management and resources
  

SMS successfully delivered a series of activities that not only met the entertainment company’s initial requirements, but also promoted an appreciation of the strategic benefits available through a well executed program for change.

SMS established processes and imparted expert knowledge to significantly improve the entertainment company’s approach to the management and delivery of future business change.